What is Offset Printing?
Offset printing is a commonly used technique printing industry. In this method inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface. Offset printing enables us to provide high quality print in large volumes. The finished product offers extremely high image quality that is clean, detailed and vibrant in colour. Offering quick print turnaround times for large volume runs, offset printing also offers a large variety of paper coating and finishing options. This method is most economical in terms of large volume print jobs. Offset printing is easiest to match colours using Pantone matching system and mix the colours accordingly to achieve the desired colour combination. Read more about advantages of Offset and Digital Printing…
Advantages of Offset and Digital Printing
Advantages of Offset Printing
- Lower cost per unit for longer runs (Unit cost goes down as print quantity goes up)
- Better Quality with higher image resolution (especially when combined with CTP, like we do!)
- More paper options (Most digital devices require special papers and smooth finishes, which makes linen and laid finishes challenging or not possible)
- Pantone Spot Color and Metallic Ink options (Not all colors can be built from CMYK, no matter how hard you try!)
What is Digital Printing?
Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. The savings in labor and the ever-increasing capability of digital presses means that digital printing is reaching the point where it can match or supersede offset printing technology’s ability to produce larger print runs of several thousand sheets at a low price.
Advantages of Choosing Digital Printing
- Lower cost per unit for shorter runs (no money tied up in plates or make-ready)
- Faster turn-around times (no drying time required.)
- Variable Data printing can be done easily
- Instant Proofing
- Less waste since there’s virtually ZERO make-ready
Choosing the right Option…
Once you’ve weighed all your options, it comes down to the needs and requirements of each unique project. Digital is clearly the best option for small runs needed in a hurry, as long as you don’t need special papers or spot colors. If you have time, need a bunch, and have special corporate colors to match, you can’t beat traditional offset.
Digital printing is the most affordable and convenient method of printing professional-looking business materials. Whether you need business cards, manuals or large format posters, it is one of the quickest process in printing as well.Digital printing is cost effective way of choosing short run print jobs.
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