Start up business branding ideas / brief

Start up business branding brief / ideas



If you are a start up business owner for your new business, or planning to launch a new product or service , then you may consider looking in to these key elements of business branding strategies before you approaching a creative agency or graphic designer.

Project Objective:

State , if you are starting up a new business or adding a new segment to a line products. This will help the graphic artist to decide whether to use same colour themes and type faces or choose completely different fonts and colours for new brand identity.

Target Audience:

Make clear if you are focusing on an existing client base or targeting entirely a new audience for your new product or services.

Product / Service or Brand Name:

Choosing the right name for your new business or service is at most important. Business name must incorporate with the services or products offered. Consider something appealing to customers but do not lose the identity of product or service offered.

Logo or Tag line:

A logo is an icon or emblem or symbol that represents your business identity. It comprises the elements of a business service or products which can be easily identified or remembered. Choose simple but elegant and professional logo design that matches your business.

Colours and Font types:

It is easier for a graphic artist to work on only certain colour palette of your choice rather than working colours which you would not consider. This will help to reduce turn around for your project.

What are the business collaterals to be designed:

Most businesses need business cards , letterheads , brochures and invoice books to be designed and printed. Ask the designer how many creative options can they supply according to the quotes supplied.

Be open to own ideas and suggestion:

Express your thoughts and ideas on your project to the graphic designer. No one better know your business than yourself.

Get a deadline:

Ask the creative agency of their standard turn around time and any additional costs on quicker completion of your project.


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